Google adds to Website Optimiser features
Three new features have been added to Google's Website Optimiser software, the search engine reveals.
Website Optimiser, currently in beta testing, offers webmasters the chance to test different combinations of text and images on their landing pages, according to Google.
The software tracks conversion rates to highlight which version of the landing page is most successful in securing new custom.
Using the new features, A/B split experiments may be carried out, which Google states are ideal for websites with low amounts of traffic.
Such an experiment automatically divides traffic between different versions of the landing page which the webmaster can customise.
Users of My Client Centre, Google's centralised access point for multiple AdWords accounts, are told they now have direct access to Website Optimiser.
Finally, more recent tests are listed first in the history of experiments, while entries may be deleted to ensure only the relevant procedures are kept on record.
Website Optimiser, currently in beta testing, offers webmasters the chance to test different combinations of text and images on their landing pages, according to Google.
The software tracks conversion rates to highlight which version of the landing page is most successful in securing new custom.
Using the new features, A/B split experiments may be carried out, which Google states are ideal for websites with low amounts of traffic.
Such an experiment automatically divides traffic between different versions of the landing page which the webmaster can customise.
Users of My Client Centre, Google's centralised access point for multiple AdWords accounts, are told they now have direct access to Website Optimiser.
Finally, more recent tests are listed first in the history of experiments, while entries may be deleted to ensure only the relevant procedures are kept on record.
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