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Google has introduced a new feature allowing AdSense publishers to choose which websites their code will work on, the search engine reveals.

An Inside AdSense blog post explains that some publishers were concerned their code could appear on fraudulent websites, resulting in them being banned from the service.

Now they are given the option of defining a list of "allowed sites" to ensure advertisements only appear on pages belonging to the account holder.

"Sites that aren't on your list can still display ads using your ad code," notes Julie Beckmann of AdSense Publisher Support.

"However, impressions and clicks for these sites won't appear in your reports, advertisers won't be charged and you won't receive any earnings from them."

She adds that if no allowed sites are defined, advertisements will continue to appear as normal with the same risk of fraudulent activity being blamed on the publisher.

Google recently enhanced its Website Optimiser software to allow multiple versions of a landing page to be automatically compared to determine which achieves the greatest conversion rate.