Highest Paying List

What is pay per click?

In case PPC advertising is new to you, here’s a brief explanation. Millions of searches are made on the Web every day, encompassing every conceivable kind of product and service.

The results of these searches appear in the free listing, occupying most of the search engine results page, and in smaller areas at the side, top or bottom of the page, sometimes known as “sponsored ads”. It is very difficult indeed to get a web site to the top of the free listings, which is the reason for the existence of pay per click advertising. These smaller areas are reserved for PPC advertisers.

Pay per click advertisers bid an amount of money for position among the sponsored ads. The higher your bid is, the higher your ad’s position will be. You pay only when a searcher clicks on your ad, and goes to your “landing page”. This is the page you want your visitors to see first.
The amount you pay is not necessarily the amount of your bid; it is slightly more than that of the next lower bid. It may sound simple, but you can easily lose a lot of money if all the elements of the science of pay per click management are not in place. The aim of every PPC advertiser is to achieve the best position for the lowest cost. Constant tweaking is required to maintain this balancing act.

As just a couple of examples, if you want to outdo your competitors in your local area, you can gain an edge over them very cheaply with a Google AdWords PPC campaign, simply because you won’t be competing with the entire world. Similarly, your ad would have a greater chance of success with “Cobra 427 for sale” than with “Cars for sale”. In short, the more narrow your target market is, the easier, and therefore cheaper, it is to reach them.

Is your web site good enough to make the most of pay per click advertising?
Your landing pages must be finely tuned to the search phrases people are likely to use to find your product or service. This applies to PPC advertising as well as to search engine optimisation (SEO) for a high position in the free listings, in order to keep your pay per click cost low. This fact is all too often overlooked.

Web SEO PPC is part of the Abacus pay per click service. Because our success is measured by yours, we may suggest a rewrite of the text, and even a radical redesign, if your site is very PPC-unfriendly. If you don’t have a web site at all, we can create one for you quite quickly, the style reflecting the nature of your business.

Google adwords ads or pay per click advertising must have caused more joy and gloom throughout the internet marketing world than just about anything else. The ‘blues’ are as the result of not organising a proper pay per click management strategy.

Market research,organising a list of relevant keywords, writing the ads and getting them uploaded to the web requires a lot of effort. If you do not have the right bidding plan in place it’s at this point that you could begin to punch a large hole in the household finances.

So your ads are on display, but in what position and are you paying too much per click ?

I should make it clear that the following pay per click strategy is my own and I follow it every day. It works for me but I cannot say for certain that it will work for you in your market or that other strategies promoted by other marketers are not as good or better.

To begin with I would have around 150 ad groups in my ppc campaign, there would be one keyword in every group in the three formats available. With two ads, you keep an eye on the ‘click through rate’ of them both so that you can replace the poorest performing one. Your keyword must be the headline of your ad and where it is more than twenty five characters long it will be substituted with a suitable phrase you have ready. I referred to the three versions of the keyword, these are “broad”, [exact] and broad - which has no embellishments.

My opening bid is 2% of the profit I will generate from a sale - what does that mean ? Lets take a situation where my profit on a sale is $30, two per cent of that is sixty cents - my first bid.

In your adwords account, locate and click on ‘edit campaign settings’. At the bottom of this page you have the option to chose the countries where you want your ad to appear. Switch off the ‘content’ option, put the ads on ‘rotate’ and set your daily budget. Only you can decide how much this will be but please remember to multiply the amount you choose by thirty and be certain that you can easily afford that per month.

For ads to appear ‘above the fold’ they need to be in positions 1 to 5 usually, but I advise you not to aim for the top two spots, you will pay less and still get plenty of clicks in 3rd, 4th and 5th place. The techniques I use to get my ads in the right positions and at the right cost will be the subject of my next article.

Making good money by advertising using Google Adwords ads is possible but only with the right per per click management strategy.

Just here recently, the Google Adsense program was the darling of the Internet Marketing World. Newbies jumped on board the Adsense bandwagon believing they would make money fast and be holding up big checks like Shoemoney. Then, after a few weeks getting paid just pennies for their clicks, they then become discouraged and screamed to anyone within earshot that Adsense doesn’t pay.

The truth is, there are quite a few of us who are getting paid damn good paydays with Google Adsense. Making money with Adsense requires a little more than just throwing up a blog, scraping content and adding your Adsense code. In a Nutshell, Adsense is still one of the easy ways to make money online. Here’s some Pro techniques that will help increase your check from the people at Google.

First off, take a long hard look at the site where you have your ads. Is your site targeted to one niche? I find it really humurous sometimes when so called Internet Marketer say you can’t make any money with Adsense. I usually check out their site and see that it isn’t optimized for any keyword that advertisers would be bidding on. Or, what advertisers that are bidding are bidding a nickel per hit. The lack of a focused website is one of the biggest reasons Webmasters don’t make bank with Adsense.

For Adsense to show your visitors the highest paying ads, your site has to be very targeted to a keyword. Take this for example, if you have articles on a site talking about everything from how green the grass is today to how sloppy your kids teacher dressed, Adsense is not going to give you the highest paying ads. What’s more, the ones you do get probably won’t be targeted to your audience because the Adsense bot is having an impossible time trying to figure out what your website is about.

You can start taking notes now. For example, let’s say you started a blog about chicken wings. You have no articles on your site other than those about Chicken Wings. You have articles about Hot Wings, Barbecue Chicken Wings, Wing Sauce Recipes, How to cook Chicken Wings, etc. Now if you’ve done your on-page SEO properly, the Adsense bot will know that you site is all about Chicken Wings. If an advertiser is paying $2.00 per click to advertise their Chicken Wing product, your site will get that high paying ad. Plus, when you have visitors to your site, they’re going to click on those Adsense ads if they want more information about chicken wings.

Another funny statement is when a noob says he’s getting a steady stream of traffic from Stumble Upon or Digg, but he isn’t getting any clicks? It’s no secret to most of us that Social Traffic doesnt convert. Traffic from Social Sites are just reading about crap while they should be working. They don’t click ads people!

Google traffic is what drives Adsense clicks. If your website is niche focused and you have your site ranking well for its keywords, then when search engine traffic from Google arrives, they’ll be clicking ads. They’re searching for information and they found it on your site. Your site has a bunch of Adsense ads about what they’re looking for. They are there to find information and they will click ads!

Another trick is to have some vague or long drawn out post. If someone is looking for a recipe on Chicken Wings with Cheese Fritters and you have an article by the same name, they’ll be reading that article. But if that article is really long and boring and says very little about Chicken Wings with Cheese Fritters, they’ll get bored and start looking around your site. That’s when they’ll see an Adsense block with an ad for a sure fire, can’t miss Chicken Wing with Cheese Fritter recipe and click on it. You don’t want to solve their problems, you want them to see an ad that they believe will solve their problem so they will click on it!

Okay, that’s enough for now. I’ll let you think about what I just said. Meanwhile, go look at your site and see where you can improve it. Get it focused on one niche. Having a website over too many topics is what gets you those nickel clicks!