Free Website Promotion

Thursday, September 24, 2009

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Free Website Promotion…Why Not?

Can you ever avail of free website promotion? Is that even feasible?

Of course yes! Nowadays, your baby website can amass huge traffic in no time thanks to free website promotion.

How does this free website promotion go anyway? What are things to be done?

1. Enlist your website.

Look for the hottest Internet directories and enlist your site there. This is the easiest and most effective free website promotion tactic. Start with this step and the rest of the good things will follow.

Just don’t forget to prep your website and make it all spruced up for a higher chance to get accepted in your directory of choice.

2. Know your forums.

One reason why forums are created is for free website promotion for everyone. Log in, post actively, let them know about your site in every post and you attract instant visitors right there.

3. Write a press release.

Release your writing prowess and start up a press release that advertises your site! This is a free website promotion tactic that you can do anytime. Type a brief paragraph or two and email it to your friends, colleagues, internet e-zines, newspapers and other media and massive traffic will come to you pronto!

4. Be friendly online.

Free website promotion means you need to be friendly to other webmasters. Why, you ask? So they can link you immediately! Establish contacts and never tire of link requests and exchanges.

5. Write an article.

Say, your website is about your travel agency. Write an article about the perks of traveling or the hottest travel spots in the world. On the concluding paragraph, mention your website in passing. This article works as an advertorial and doubles as a free website promotion approach.

6. Just let the whole world know about your site.

What is free website promotion without the word of mouth? Insert your website, its URL and features in daily conversations and let the good news spread from one mouth to another!

7. Make a banner ad.

Make a banner ad for your site and ask another webmaster to do the same for his site. Then swap!

8. Take up a free website promotion course online.

Yes, there are free website promotion tutorials. But don’t you know that you can actually take a free website promotion course that can help you out further? Part of the free website promotion program is signing up for newsletters.

When you make a website, you need not pay anything to promote it. You just read it — there is such a thing as free website promotion!

Nihaar Gujjar

An Overview on Adsense Program

Thursday, September 24, 2009

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Adsense is the best cost-per-click (CPC) program offered by the mighty Google. Many Webmasters earn their primary source of income over the Internet through Google’s Adsense. Although it is possible to earn several hundreds to thousands of dollars in a month, many struggle to make even a meager sum of amount.

If you have a better understanding about the Adsense program, you can make a good living through it. You can also maximize your site’s earning by integrating other sources of revenue like the Affiliate programs. But you need to understand that according to the Adsense’s policy, you can’t display advertisements that are similar to the one provided by them (Adsense).

Content really matters

As widely said “Content is the King”, applies to Adsense as well. Adsense is such a program which displays relevant advertisements that are based on your keywords. For instance if your site is related to “Stock Markets”, the advertisements served would be related to Stock Markets. When you write content targeting Adsense, make sure the usage of words are related to the topic. Sometimes it is weird to note that one single word in your article (content) can influence the ad-serving technology which may be totally irrelevant to your site’s theme. In such cases you need to identify the specific word and try to replace it.

High paying Keywords

You may find information floating over the Internet related to high paying Adsense keywords. These are set of keywords which offer high rate of earnings per click. The competition is very high for such keywords and it may be difficult to rank well in Search Engines. Moreover such keywords may not offer the same amount of cost per click for all. The cost per click depends on various factors which include the location of the visitor or the person who clicks the ad, specific ad, keyword competition at that particular period of time etc. It is better to use Adsense on sites that you have already created rather than creating sites just for the sake of earning through Adsense.

Optimizing your Ads

Once you got enough earnings through the Adsense program, it is the time to increase your revenue which could be done by optimizing your Advertisements. This is really based on case to case basis. Some ad formats may work well for others but not for your site. It is a good news for a newbie to know that Adsense program offers different format of ads. You can create the ad format/ type based on your preference from your Adsense account. The program offers textual ads, banner ads and video ads. To cut down the list further, it also offers horizontal, vertical or search box ads.

Policy Compliance

As an Adsense publisher, you need to comply with the Terms and Conditions of the program set from time to time. A complete reference can be found at Adsense.com. Non-compliance to the policy may lead to banning of your Account. Some of the important terms are mentioned hereunder:

a) You should not ask the visitor to click on the ads

b) You should not display ads on copyright materials, on which you don’t have the permission.

c) Adsense ad cannot be used on Racial, gambling or pornographic content

d) You need to display a privacy policy in your website as per the program’s requirement.

Nihaar Gujjar

Introduction to Pay-Per-Click (PPC) Advertising

Tuesday, June 23, 2009

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What is pay per click?

In case PPC advertising is new to you, here’s a brief explanation. Millions of searches are made on the Web every day, encompassing every conceivable kind of product and service.

The results of these searches appear in the free listing, occupying most of the search engine results page, and in smaller areas at the side, top or bottom of the page, sometimes known as “sponsored ads”. It is very difficult indeed to get a web site to the top of the free listings, which is the reason for the existence of pay per click advertising. These smaller areas are reserved for PPC advertisers.

Pay per click advertisers bid an amount of money for position among the sponsored ads. The higher your bid is, the higher your ad’s position will be. You pay only when a searcher clicks on your ad, and goes to your “landing page”. This is the page you want your visitors to see first.
The amount you pay is not necessarily the amount of your bid; it is slightly more than that of the next lower bid. It may sound simple, but you can easily lose a lot of money if all the elements of the science of pay per click management are not in place. The aim of every PPC advertiser is to achieve the best position for the lowest cost. Constant tweaking is required to maintain this balancing act.

As just a couple of examples, if you want to outdo your competitors in your local area, you can gain an edge over them very cheaply with a Google AdWords PPC campaign, simply because you won’t be competing with the entire world. Similarly, your ad would have a greater chance of success with “Cobra 427 for sale” than with “Cars for sale”. In short, the more narrow your target market is, the easier, and therefore cheaper, it is to reach them.

Is your web site good enough to make the most of pay per click advertising?
Your landing pages must be finely tuned to the search phrases people are likely to use to find your product or service. This applies to PPC advertising as well as to search engine optimisation (SEO) for a high position in the free listings, in order to keep your pay per click cost low. This fact is all too often overlooked.

Web SEO PPC is part of the Abacus pay per click service. Because our success is measured by yours, we may suggest a rewrite of the text, and even a radical redesign, if your site is very PPC-unfriendly. If you don’t have a web site at all, we can create one for you quite quickly, the style reflecting the nature of your business.

Nihaar Gujjar

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