ADSENSE UNITS 'TO SHOW YOUTUBE CONTENT'
AdSense publishers can now opt-in to displaying YouTube videos in ad units of the correct dimensions, Google has revealed.
Initially available to US publishers only, the content is supported by advertisements, explains product marketing manager Christine Lee.
Revenue from the commercials is shared between the AdSense publisher and the provider of the content.
"We're excited about video units because we see this as the first step in content distribution on AdSense," Ms Lee comments.
"Advertisers have a new vehicle to distribute their messages to their target audiences and people can tune in to interesting videos," she proposes.
Meanwhile, AdSense product marketer Ryan Hayward explains in an Inside AdSense blog post that publishers can control the content which is displayed.
Automatic tailoring is one option, as well as specifying a category or YouTube partner from which to obtain content.
Three different media player sizes are available as well as custom colour schemes in order to suit a variety of host pages, Mr Hayward concludes.
Initially available to US publishers only, the content is supported by advertisements, explains product marketing manager Christine Lee.
Revenue from the commercials is shared between the AdSense publisher and the provider of the content.
"We're excited about video units because we see this as the first step in content distribution on AdSense," Ms Lee comments.
"Advertisers have a new vehicle to distribute their messages to their target audiences and people can tune in to interesting videos," she proposes.
Meanwhile, AdSense product marketer Ryan Hayward explains in an Inside AdSense blog post that publishers can control the content which is displayed.
Automatic tailoring is one option, as well as specifying a category or YouTube partner from which to obtain content.
Three different media player sizes are available as well as custom colour schemes in order to suit a variety of host pages, Mr Hayward concludes.
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