Important Abbreviations In Marketing
Most of us (Webmasters) use abbreviations of some technical terms related to Internet Marketing and do not know the full form of them. So I decided to comply a list and cover a few of them which are frequently used.
The list may not cover all the terms, I will put them as soon as I get them.
* CPM : Short form of Cost Per Mille (Mille, a Roman numeric value of 1000). Its used to mention the cost of advertising for per 1000 page impressions.
* eCPM : Short form of Effective Cost Per Mille. eCPM tells the publisher what they would have received if they sold the advertising inventory on a CPM basis.
* CTR : Short form of Click Through Rate. Its measured by the number of clicks divided by number of ad impressions.
* CPI : Short form of Cost Per Impression. It determines the cost of your ad space when it shows CPM based ads.
* CPL : Short form of Cost Per Lead. It determines the cost when you refer your visitor for a free registration on the advertiser’s site.
* CPS : Short form of Cost Per Sale. It determines the cost when you refer your visitor to the advertiser’s site and that converts in a sale.
* CPC : Short form of Cost Per Click. It determines the cost of a single click you have to pay for advertising. Its also referred as Cost Per Conversion, which determines the cost of each conversion you have to pay to publishers.
* EPC : Short form of Earning Per Click. It determines the price you get when a ad is clicked on your site.
* PPC : Short form of Pay Per Click. Its kind of similar of CPC.
* CPA : Short form of Cost Per Action. Its where the advertiser pays for each specified action (a purchase, a form submission, and so on) linked to the advertisement.
* eCPA : Short form of Effective Cost Per Action. The cCPA tells the advertiser what they would have paid if they purchased the advertising inventory on a CPA basis.
* VPA : Short form of Variations Per Action. Determines the cost per action variation that transparently balances incentives between vendors and consumers.
* ROI : Short form of Return On Investment. Used to evaluate the efficiency of an investment
I guess I have covered almost all of the common abbreviations. However, if I missed anything, fell free to post your comments.
The list may not cover all the terms, I will put them as soon as I get them.
* CPM : Short form of Cost Per Mille (Mille, a Roman numeric value of 1000). Its used to mention the cost of advertising for per 1000 page impressions.
* eCPM : Short form of Effective Cost Per Mille. eCPM tells the publisher what they would have received if they sold the advertising inventory on a CPM basis.
* CTR : Short form of Click Through Rate. Its measured by the number of clicks divided by number of ad impressions.
* CPI : Short form of Cost Per Impression. It determines the cost of your ad space when it shows CPM based ads.
* CPL : Short form of Cost Per Lead. It determines the cost when you refer your visitor for a free registration on the advertiser’s site.
* CPS : Short form of Cost Per Sale. It determines the cost when you refer your visitor to the advertiser’s site and that converts in a sale.
* CPC : Short form of Cost Per Click. It determines the cost of a single click you have to pay for advertising. Its also referred as Cost Per Conversion, which determines the cost of each conversion you have to pay to publishers.
* EPC : Short form of Earning Per Click. It determines the price you get when a ad is clicked on your site.
* PPC : Short form of Pay Per Click. Its kind of similar of CPC.
* CPA : Short form of Cost Per Action. Its where the advertiser pays for each specified action (a purchase, a form submission, and so on) linked to the advertisement.
* eCPA : Short form of Effective Cost Per Action. The cCPA tells the advertiser what they would have paid if they purchased the advertising inventory on a CPA basis.
* VPA : Short form of Variations Per Action. Determines the cost per action variation that transparently balances incentives between vendors and consumers.
* ROI : Short form of Return On Investment. Used to evaluate the efficiency of an investment
I guess I have covered almost all of the common abbreviations. However, if I missed anything, fell free to post your comments.
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