How Marketing A specific Product Is Far More Effective And Maximizing Profits Using Google AdSense
Rather than trying to sell a whole catalogue of items focus on specific items. If you think about it logically people generally know what they are looking for, so when they type in 'Orange Nokia N95' then there is a very good chance you will be ranked highly because your page is dedicated to that product and is most relevant to the search. This page then becomes an entry page to your website.
When people search for specific products it generally means they are looking to buy it, the conversion rate in this sense is far higher than having a page displaying 'mobile phones'.
Not everyone will buy obviously but if they don't you can still make cash off of them. Because we have made the page specific to one product the Adsense ads will also be specific. Rather than go back to Google and re-do their search, what their looking for is right on your own page. Once they click one of those ads you get paid!
It really isn't rocket science, but very little people use the Adsense program to its full extent.
Where to place your Adsense ads
Believe it or not people have researched our online viewing behaviour and have found some striking similarities in the way we view web pages.
The portion of the page we notice more than any other is the top left portion of the page. Then we notice logo, photo captions, and headline then we scan the page.
They have also found that we have trained ourselves to 'block out' horizontal banners (like the ones found on top of most major websites), for the simple reason that we have seen them for years and they've become like junk mail to us.
The most effective ads are text ads in a vertical skyscraper format. Text lists are also very effective. The key to Google Adsense success is to blend the links in with your sites theme. If your site has red text then blue links will stand out a mile.
Change the colour of the text to match the text of your site. It doesn't have to be exact, just don't let it stand out. You can do this by changing the pallet colours when you get your ads from Google.
When people search for specific products it generally means they are looking to buy it, the conversion rate in this sense is far higher than having a page displaying 'mobile phones'.
Not everyone will buy obviously but if they don't you can still make cash off of them. Because we have made the page specific to one product the Adsense ads will also be specific. Rather than go back to Google and re-do their search, what their looking for is right on your own page. Once they click one of those ads you get paid!
It really isn't rocket science, but very little people use the Adsense program to its full extent.
Where to place your Adsense ads
Believe it or not people have researched our online viewing behaviour and have found some striking similarities in the way we view web pages.
The portion of the page we notice more than any other is the top left portion of the page. Then we notice logo, photo captions, and headline then we scan the page.
They have also found that we have trained ourselves to 'block out' horizontal banners (like the ones found on top of most major websites), for the simple reason that we have seen them for years and they've become like junk mail to us.
The most effective ads are text ads in a vertical skyscraper format. Text lists are also very effective. The key to Google Adsense success is to blend the links in with your sites theme. If your site has red text then blue links will stand out a mile.
Change the colour of the text to match the text of your site. It doesn't have to be exact, just don't let it stand out. You can do this by changing the pallet colours when you get your ads from Google.
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