AdSense Campaign - Are You Making The Most Of PPC
An AdSense campaign is a great way to promote your business. One of the main keys is finding the right combination of keywords and the amount you are willing to pay for those keywords. I really can't tell you what keywords would be right for you because we have different scopes in our business. I can tell you how to effectively price the words that you are using though.
Let's say for example you have a business that specializes in custom postcards and you are using the keyword postcards. The top bid on that keywords is $.50 per click. Whoever is paying that it is probably costing them a fortune. The postcard business that you own is a small business and probably won't want to pay $.50 per click. Instead of trying to over bid the top bidders price you should bid below it and then monitor your ad to see how well it pulls.
I know you are thinking well of course that is what you do, but there is a little more to it.
The person at $.50 may have a maximum bid limit of $5.00 a day. That means after just ten clicks they are no longer in the number 1 position and the next ad will move up.
This is where you can make your ad word campaigns more effective. If you bid $.20 and you reach your max limit then you should lower your price. There is enough traffic going through their and at $.20 you are toppin out. That means that after you have reached your limit somebody else's is taking over your rank for a lower price.
Let's say you dropped the price down to $.10 You discover that you are not maxing out on your daily limit. What do you do? Raise the amount you spend per click.
After a little tweaking of the price you will be able to get the most traffic out of your campaign for the best price.
Good Luck!!
Let's say for example you have a business that specializes in custom postcards and you are using the keyword postcards. The top bid on that keywords is $.50 per click. Whoever is paying that it is probably costing them a fortune. The postcard business that you own is a small business and probably won't want to pay $.50 per click. Instead of trying to over bid the top bidders price you should bid below it and then monitor your ad to see how well it pulls.
I know you are thinking well of course that is what you do, but there is a little more to it.
The person at $.50 may have a maximum bid limit of $5.00 a day. That means after just ten clicks they are no longer in the number 1 position and the next ad will move up.
This is where you can make your ad word campaigns more effective. If you bid $.20 and you reach your max limit then you should lower your price. There is enough traffic going through their and at $.20 you are toppin out. That means that after you have reached your limit somebody else's is taking over your rank for a lower price.
Let's say you dropped the price down to $.10 You discover that you are not maxing out on your daily limit. What do you do? Raise the amount you spend per click.
After a little tweaking of the price you will be able to get the most traffic out of your campaign for the best price.
Good Luck!!
0 Responses to "AdSense Campaign - Are You Making The Most Of PPC"
Post a Comment