Which ad format should I use?
As a rule of thumb, wider ad formats tend to perform well rather than taller counterparts, due to their reader-friendly format. The wider ads format will:
- lets the readers to absorb information in thought units. They'll comfortably read more text at a glance without having to skip a line and return to the left margin every few words as they would be forced to do with a narrower ad.
- lessens the likelihood of readers leaving the ad unit altogether
Since these formats allow users to read more text without having to skip a line every few words, users' eyes have less chance to leave the ad unit altogether. If positioned well, these ad formats can increase your earnings. The formats I've found to be the most effective are the 336x280 Large Rectangle, the 300x250 Medium Rectangle, and the 160x600 Wide Skyscraper. Keep in mind that while these ad formats typically perform well, you should use the format that best complements your pages.
Tip for making the most of a little ad space:
Try one of streamlined link unit formats, shown below, or a referral unit. These formats are lean, mean, and versatile enough to fit in locations normal ads don't.
- lets the readers to absorb information in thought units. They'll comfortably read more text at a glance without having to skip a line and return to the left margin every few words as they would be forced to do with a narrower ad.
- lessens the likelihood of readers leaving the ad unit altogether
Since these formats allow users to read more text without having to skip a line every few words, users' eyes have less chance to leave the ad unit altogether. If positioned well, these ad formats can increase your earnings. The formats I've found to be the most effective are the 336x280 Large Rectangle, the 300x250 Medium Rectangle, and the 160x600 Wide Skyscraper. Keep in mind that while these ad formats typically perform well, you should use the format that best complements your pages.
Tip for making the most of a little ad space:
Try one of streamlined link unit formats, shown below, or a referral unit. These formats are lean, mean, and versatile enough to fit in locations normal ads don't.
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