Google Launches Pay-Per-Action System
Conscious of the limits of its system of sponsored bonds which invoices an advertiser for each click carried out, Google sought since a small moment already to develop a system or the advertiser would be invoiced only when the Net surfer carries out a precise action. Veiled made thing, with the launching of a new service which will be integrated soon into the platforms Adsense and AdWord.
Today, each advertiser which uses Google AdWord to diffuse its publicities on the sites of Google and its network of partners (Adsense Members) sees invoicing a certain amount with each click on publicity. The problem with this system is that it is difficult to measure KING (Return on Investment) on line. Moreover, the fraud with the click can reject more the skeptics. Thanks to this new system, known as of Pay-Per-Action (Payment to the action), each advertiser will be able to determine for which action it wishes to be invoiced by Google.
That will be able to take the form of a filling of form, the purchase of a product or the subscription with a newsletter. The advertiser chooses the amount which it wishes to allot for each action carried out. The diffusers decide then which campaigns they wish to diffuse on their sites, according to the action defined by each advertiser, and naturally of the price fixed by this last when the action is accomplished.
This system is currently in version beta and is valid only for the United States, time for Google to grind its platform. Let us note however that this system is not intended to completely replace the current system of bonds to the cost-by-click, but will rather come to supplement the advertising offer of Google. For the advertisers, the service is named for the moment Per-Per-Action (Beta). For the diffusers, it names Adsense Referrals Beta.
Today, each advertiser which uses Google AdWord to diffuse its publicities on the sites of Google and its network of partners (Adsense Members) sees invoicing a certain amount with each click on publicity. The problem with this system is that it is difficult to measure KING (Return on Investment) on line. Moreover, the fraud with the click can reject more the skeptics. Thanks to this new system, known as of Pay-Per-Action (Payment to the action), each advertiser will be able to determine for which action it wishes to be invoiced by Google.
That will be able to take the form of a filling of form, the purchase of a product or the subscription with a newsletter. The advertiser chooses the amount which it wishes to allot for each action carried out. The diffusers decide then which campaigns they wish to diffuse on their sites, according to the action defined by each advertiser, and naturally of the price fixed by this last when the action is accomplished.
This system is currently in version beta and is valid only for the United States, time for Google to grind its platform. Let us note however that this system is not intended to completely replace the current system of bonds to the cost-by-click, but will rather come to supplement the advertising offer of Google. For the advertisers, the service is named for the moment Per-Per-Action (Beta). For the diffusers, it names Adsense Referrals Beta.
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