Everyday, my 'aggregate' clicks are about 15% more than the sum of all my channel clicks. Why do I have missing clicks?
If you are using URL channels, some of these clicks could have been generated from cached versions of your page appearing in search engine results. Also, someone might be framing your content so the clicks are attributable to a different URL. Using 'www' in your URL channel can also have an effect on tracking.
If you are using custom channels, it is likely that one of your ad units might not be attributable to a channel.
If you are using custom channels, it is likely that one of your ad units might not be attributable to a channel.
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